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| Home / Business Health Evaluation / Personnel Assessments / Staff / Articles / Firm Brochure / Training Brochure 16870 West Bernardo Drive, Ste 400, San Diego, CA 92127 Ph: 858.674.6604 © Copyright 2006 - 2010 Messer and Company, Inc. All Rights Reserved. |
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STRATEGIC MARKETING SERVICES
A good reputation is no longer enough to attract new business, you must define your market and then
go after those customers.
We believe that at the core of any successful marketing effort you must stay focused on the answers to
three basic questions.
> Who are you?
> Who/what is your target market?
> How do you effectively communicate to your target market?
We assist by clearly defining the answer to these questions and crafting a marketing plan to achieve the
success you desire.
WHO ARE YOU AS A BUSINESS AND WHAT DO YOU OFFER THAT SETS YOU APART?
When asking this and other questions of your management, employees, customers and even prospects,
we start to clearly define the essence of your business.
WHO/WHAT IS YOUR TARGET MARKET?
Our goal is to clearly identify the target market for your products or services. We will also define the key
interests, buying characteristics and needs of your market.
DEVELOPING COMMUNICATION TOOLS TO REACH YOUR TARGET MARKET
Once we understand who you are and who your market is, we then move to the final step, identifying the
most effective ways to communicate your message to your target market.
DEVELOPING AND IMPLEMENTING YOUR MARKETING PLAN
We take pride in developing a marketing plan that meets your needs, taking into consideration your
company culture, personnel and budget. Once the plan is complete we can assist you in the
implementation. Our marketing team members can serve in an advisory capacity or can be utilized as an
outside addition to your marketing department. We are here to help you succeed!
SOCIAL MEDIA
“Social media is the use of technology combined with social interaction to create or co-create value and
communicate to a broad audience.”
There are many social media applications available including Facebook, Twitter, LinkedIn, YouTube, Flickr
and Yelp.com to name just a few.
> Will social media be an effective addition to my marketing effort?
> Where do I start?
> How will I measure my success?
> How do I develop a social media marketing strategy?
We teach our clients how to benefit from using Social Media by integrating these tools into their
marketing plan.
Contact us if you would like to know more.
A good reputation is no longer enough to attract new business, you must define your market and then
go after those customers.
We believe that at the core of any successful marketing effort you must stay focused on the answers to
three basic questions.
> Who are you?
> Who/what is your target market?
> How do you effectively communicate to your target market?
We assist by clearly defining the answer to these questions and crafting a marketing plan to achieve the
success you desire.
WHO ARE YOU AS A BUSINESS AND WHAT DO YOU OFFER THAT SETS YOU APART?
When asking this and other questions of your management, employees, customers and even prospects,
we start to clearly define the essence of your business.
WHO/WHAT IS YOUR TARGET MARKET?
Our goal is to clearly identify the target market for your products or services. We will also define the key
interests, buying characteristics and needs of your market.
DEVELOPING COMMUNICATION TOOLS TO REACH YOUR TARGET MARKET
Once we understand who you are and who your market is, we then move to the final step, identifying the
most effective ways to communicate your message to your target market.
DEVELOPING AND IMPLEMENTING YOUR MARKETING PLAN
We take pride in developing a marketing plan that meets your needs, taking into consideration your
company culture, personnel and budget. Once the plan is complete we can assist you in the
implementation. Our marketing team members can serve in an advisory capacity or can be utilized as an
outside addition to your marketing department. We are here to help you succeed!
SOCIAL MEDIA
“Social media is the use of technology combined with social interaction to create or co-create value and
communicate to a broad audience.”
There are many social media applications available including Facebook, Twitter, LinkedIn, YouTube, Flickr
and Yelp.com to name just a few.
> Will social media be an effective addition to my marketing effort?
> Where do I start?
> How will I measure my success?
> How do I develop a social media marketing strategy?
We teach our clients how to benefit from using Social Media by integrating these tools into their
marketing plan.
Contact us if you would like to know more.